Category Archives: Sales

The Long and Short of Video in the sales and marketing process

A hot topic of late in many of my discussions including an earlier conversation with the partner management and enablement team at SAP Italy as well colleagues in the Solution Marketing team in SAP Global Marketing has been around how long should a product demo or marketing video be. Traditional wisdom says that no more…

Small Businesses and Midsize Enterprises Are Rapidly Adopting SAP’s Solutions

In this guest post from SAP’s head of SME Marketing , Dr Prasad Akella, you’ll hear more about why SME customers are overwhelmingly selecting SAP solutions. ______________________________________________ When Allison’s Pantry, a $10 million specialty foods and baking company, outgrew its accounting software and needed to improve visibility into its operations through a truly integrated, company-wide…

At FKOM EMEA Day 2 – Focus on SAP Business One

Day 2 at SAP FKOM in Barcelona and the focus was on SAP Business One partners and the plans for 2011….read on for more

Upcoming workshops for SAP Business One partners in Africa

I’ll be in Africa in early August delivering training workshops for SAP Business One partners…read on to learn more…

Learning from experience – when losing a deal can be a win

Losing a deal can also be a great win for you – implement a win/loss analysis in your sales system and you’ll be increasing your chances of winning your next deal.
Read on for more….

Building a Business Plan – The process is more important than the outcome

Fail to plan and you’ll plan to fail – just one of the various quotes you’ll hear about business planning. In this series of posts, I’ll talk about why the process of planning is more critical than the outcome (as important as that is) and give you a couple of key areas to focus on as you go through the planning process.