Differentiating Yourself – The Three C’s of Creating Effective Marketing Campaigns

When creating effective marketing campaigns, you must first begin by considering three core components and these are:   1) The Content It goes without saying that the content is the key component of any marketing campaign once you have determined who your target is.In order to create effective content you must first think about your [...]

By |2017-05-13T15:31:36+10:00May 8th, 2014|Customer, Education, Marketing, Opinion, Partner Enablement|0 Comments

The case for providing a human face to a company – Evangelists in Tech and Non Tech Companies

Ok...so for those of you that already know me and know that for the last 7 years at SAP I was known as a product evangelist, this is not going to be a post justifying my existence...what I do want to do though is explain how important this role can be in any organisation, not [...]

By |2016-11-01T02:05:59+11:00March 30th, 2014|Best Practices, Cloud ERP, Customer, Management, Marketing, Opinion|0 Comments

The 4xP Platform and the importance of Partners in any successful ERP venture

It seems that everyone has an idea on what it takes to be successful these days with cloud, cloud technologies and ERP software. My area of expertise (after 25+ years) is working with small and midsize businesses, Enterprise Resource Planning software (or business management or accounting software, if you prefer) and working both as a [...]

By |2016-11-01T02:07:42+11:00February 17th, 2014|Development, ERP, Opinion, Partner Enablement, Sales|1 Comment

You talkin’ to me? – Marketing and web site design basics for SAP Business One partners

Over the past 9 years I have had the opportunity to work with many different SAP Business One partners around the world on their marketing strategy. For those of you that have attended my marketing workshops you'll no doubt remember that step 1 in building your marketing strategy is the focus on your ideal target [...]

SAP Business One OnDemand – A Partner Quick Start Marketing Guide

Now that SAP Business One OnDemand Pricing has been announced and the first group of hosting partners have been signed up and are getting enabled, the next  question from SAP Business One partners is how do I get up and running and quickly win my first SAP Business One OnDemand customers? So with [...]

By |2016-11-01T02:10:14+11:00May 8th, 2012|Cloud, SAP Business One, SAP Partner|4 Comments

Boosting your Marketing, Sales and Pre-Sales Productivity in one easy step without magic

Just like the One Ring in J.R.R.  Tolkien’s Lord of the Rings trilogy, a new offering has been created to help your bring your marketing, sales and pre-sales activities even closer together and make those efforts even more powerful. However, unlike the legendary One Ring of Tolkien’s fiction, this offering is real and has not [...]

By |2016-11-01T02:10:30+11:00May 6th, 2012|Demonstrations, SAP Business One, SAP Partner|0 Comments

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