The Long and Short of Video in the sales and marketing process

A hot topic of late in many of my discussions including an earlier conversation with the partner management and enablement team at SAP Italy as well colleagues in the Solution Marketing team in SAP Global Marketing has been around how long should a product demo or marketing video be. Traditional wisdom says that no more [...]

By |2016-11-01T02:12:18+11:00August 3rd, 2011|Customer, Demonstrations, ERP, Marketing, Sales, SAP Partner, Social Media|2 Comments

Whats your reason for being….and how does it relate to your customers?

Michael Gerber, the author of one of the first business books I ever read - The E-Myth (Why Most Small Businesses Dont Work and What to Do About It) - said that most businesses are started not by entrepreneurs but by technicians having an entrepreneurial seizure. This was absolutely true for me when I started [...]

Small Businesses and Midsize Enterprises Are Rapidly Adopting SAP’s Solutions

In this guest post from SAP's head of SME Marketing , Dr Prasad Akella, you'll hear more about why SME customers are overwhelmingly selecting SAP solutions. ______________________________________________ When Allison’s Pantry, a $10 million specialty foods and baking company, outgrew its accounting software and needed to improve visibility into its operations through a truly integrated, company-wide [...]

By |2016-11-01T02:13:13+11:00May 11th, 2011|Customer, Sales, SAP Business One, Small Business|5 Comments

Mobile apps are a hot topic for small businesses

I just heard that we hit more than 18000 downloads of the mobile application for SAP Business One from the Apple iTunes store. This application enables you to access business partners, inventory information, pricing, approval and workflows and reports from your iPad, iPhone or even a Wi-Fi enabled iPod touch - for a quick demo, [...]

By |2016-11-01T02:13:36+11:00April 16th, 2011|Customer, Mobility, SAP Business One, Small Business|3 Comments

Solve the Problem of Unenforced Policies with SAP Business One

People say that “rules are made to be broken” for a reason. When there’s an easier way to get things done, or policies don’t seem to make sense, there’s certainly a temptation to bypass them and do what seems “right.” Yet, rules exist for a reason—as is the case with your company’s policies. Policies have [...]

By |2016-11-01T02:13:55+11:00March 25th, 2011|Customer, ERP, SAP Business One|0 Comments

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