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Duct Tape Marketing

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You talkin’ to me? – Marketing and web site design basics for SAP Business One partners

Over the past 9 years I have had the opportunity to work with many different SAP Business One partners around the world on their marketing strategy. For those of you that have attended my marketing workshops you'll no doubt remember that step 1 in building your marketing strategy is the focus on your ideal target [...]

Certified – but some would say certifiable – with thanks to SAP partners all around the world!

This past week I reached a personal milestone but it would not have been possible with out the support of the many SAP Partners that have attended my SAP Partner Marketing Catalyst Workshops over the past 2+ years as well as John Jantsch (the creator of the Duct Tape Marketing System), Joe Costantino and Cidnee [...]

Whats your reason for being….and how does it relate to your customers?

Michael Gerber, the author of one of the first business books I ever read - The E-Myth (Why Most Small Businesses Dont Work and What to Do About It) - said that most businesses are started not by entrepreneurs but by technicians having an entrepreneurial seizure. This was absolutely true for me when I started [...]

People buy from people – are yours hidden away?

Its an old adage that people buy from people - at the recent SAP Field Kick Of Meeting, Bill McDermott made the observation that SAP's people and the relationships they build with customers are a major factor in the resurgence of SAP's sales results, even ahead of the full recovery from the Global Financial Crisis. [...]