Category Archives: Marketing

You talkin’ to me? – Marketing and web site design basics for SAP Business One partners

Over the past 9 years I have had the opportunity to work with many different SAP Business One partners around the world on their marketing strategy. For those of you that have attended my marketing workshops you’ll no doubt remember that step 1 in building your marketing strategy is the focus on your ideal target…

The Right Time for Business Planning: A Guest Post from Tim Berry

A Quick note from Richard Duffy: It is a real pleasure for me to have Tim Berry write this guest post for the site – Tim is one of the most respected subject matter experts on Business Planning and you can learn more about Tim and his background at www.timberry.com. I have been a fan…

SSP ZedIt go live with their DemosOnDemand content – have you planned yours yet?

SAP Business One Software Solution Partner ZedIT have taken advantage of the DemosOnDemand program that was launched and have built their sessions which are now live here on www.richardduffy.com. View their eBusiness Solutions demos here – http://www.richardduffy.com/see-zedit-solutions-action-here If you are contemplating joining the program (click here to learn about the program) but havent quite made up…

Demos on Demand Program for SAP Business One Partners

More and more partners around the world have decided to take advantage of this powerful set of tools that will bring huge benefits to their sales and marketing efforts.   And the good news is that your participation in the program can be claimed via SAP PartnerEdge MDF.   To learn more about the program,…

New marketing campaign and video marketing tools for SAP Business One partners

On a recent vist to the USA to run SAP Partner Marketing Catalyst workshops in Los Angeles and Philadelphia, I spent 2 days at the studios of Demos On Demand in San Francisco recording 14 new SAP Business One demonstrations using Version 8.81. The idea behind these is to give a complete demonstration of the…

The Long and Short of Video in the sales and marketing process

A hot topic of late in many of my discussions including an earlier conversation with the partner management and enablement team at SAP Italy as well colleagues in the Solution Marketing team in SAP Global Marketing has been around how long should a product demo or marketing video be. Traditional wisdom says that no more…